There is a part in The Extreme Presentation Method program where we show participants how to construct an anecdote. In order to do that we have to tell an one. Without fail, as soon as I say “I have a story to tell you” I have everyone’s attention, they are all focused on the storyteller. Why are they so powerful? There are many reasons from historical to neurological, but the famous American writer Kurt Vonnegut helps us with a simple explanation.
If you think of the Cinderella story, you have a dynamic of ecstasy and misery played out over time. Derek Sivers draws it like this:
So why is this so compelling. It’s because most of our lives don’t have this dynamic. They look like this:
So when you are constructing anecdotes (hypotheticals) or deciding which story to tell, make sure they are dynamic so that you grab the audiences attention.