The Extreme Presentation method is a step-by-step approach for designing presentations of complex or controversial information in ways that drive people to action. It is based on extensive empirical research and has been pilot tested among leading corporations, including Microsoft, Exxon-Mobil, Kimberly-Clark, eBay, and Motorola.
The method was developed by Dr. Andrew Abela as a way to develop effective communication of complex information, such as market research findings or solutions-oriented sales proposals.
Dr. Abela has been designing and delivering effective presentations to senior executives – and training and coaching others to do so – for over 20 years. He is the Chairman of the Department of Business & Economics at the Catholic University of America in Washington, DC and associate professor of marketing. Prior to this he worked as a brand manager with Procter & Gamble, as a management consultant with McKinsey & Company, and he was the founding managing director of the Marketing Leadership Council, a best-practices research organization serving Chief Marketing Officers at hundreds of leading corporations worldwide.
On the extremepresentation.com site you will find an in depth description of the method.
Dr Abela’s texts are also avaialble for purchase through Amazon