Welcome to the Extreme Presentation™ Method in the APAC region.
The Extreme Presentation method was developed by Dr. Andrew Abela as a way to develop effective communication of complex information, such as market research findings or solutions-oriented sales proposals.
Dr. Abela is the Chairman of the Department of Business & Economics at the Catholic University of America in Washington, DC and associate professor of marketing. Prior to this he was a management consultant with McKinsey & Company, and the founding managing director of the Marketing Leadership Council, a best-practices research organisation serving Chief Marketing Officers at hundreds of leading corporations worldwide.
We have the pleasure of facilitating the method for Dr. Abela in the APAC region. Our lead facilitator Justin O’Brien has held senior sales and marketing roles with Cadbury Schweppes, QBE (Trade Indemnity)and Mattel. More recently he has been lecturing, facilitating and coaching individuals in communication and pitching best practice. The Extreme Presentation™ Method is an integral part of our approach.
The Extreme Presentation method is a step-by-step approach for designing presentations of complex or controversial information in ways that drive people to action. It is based on extensive empirical research and has been pilot tested among leading corporations, including Microsoft, Exxon-Mobil, Kimberly-Clark, eBay, and Motorola.